Marcus McCall / Jared Smith / Conor Malloy
Romance Lure
Designed mainly for use on dating apps and social media, where it helps users vet matches and connections to identify potential perpetrators, catfishers, or bad actors before things escalate.
Profiles
These are the personas we use in our awareness and engagement work. No real person's identity is used without consent. They are shared to show how this work is done — not to deceive anyone visiting this site.
Active
James Whitaker / Oliver Bennett / Thomas Ashford
Crypto Scam prevention
Built to detect crypto investment scams across messaging apps, social media, and dating platforms, where fake traders and "mentors" use trust-building tactics to lure victims into fraudulent schemes.
Emily Carter / Sophia Lindqvist / Hannah Mei Walker
Sextortion awareness
Direct parallel: Designed mainly for use on social media, messaging apps, and dating platforms, where it helps document and understand sextortion approaches — including fake romantic interest, rapid escalation to intimate content, and follow-up extortion demands.